Wild M Brands, LLC d/b/a DEX FINGERLIGHT (herein referred to as “WILD M BRANDS”, “we,” “us,” and “our”) values your privacy. This Privacy Policy explains our collection, use, and sharing of personal information collected of those individuals that visit our website (
www.fingerlight.com) and otherwise interact with us.
We seek to keep personal information confidential, secure, and private. We intend to use personal information only for the purpose for which it was requested, and any additional uses specifically provided on this site.
Please read this Privacy Policy carefully. By visiting our site and using our products and services that link to or reference this Policy (collectively the “Services”), you agree to its terms. This Privacy Policy, along with our
Terms of Use, governs your use of the Services.
Collection of Information
WILD M BRANDS may collect non-personal anonymous information such as your I.P. address, navigation patterns on our site, and information we collect through internet cookies, such as time spent on our website and which pages are visited. Internet cookies allow us to customize our website for you based upon information you provide to us, such as by displaying only those items that may be of interest to you or making it easier for you to access your account information.
We collect personal information when you voluntarily provide it to us, register or update an account with us, enter it on our site or a web form, or give it to us in any other way. In addition to your contact information, we may collect information you provide during a transaction, logistics and billing data (such as customs ID and tracking number), your chat and service history with us, and any other information you may provide us such as your email address, mailing address, contact phone number, age, gender, interests and preferences.
Device and Usage Information
When you visit our Site or use our Services, we automatically collection information such as your browser type (
e.g., Chrome, Safari, Firefox or Edge), your domain, the Internet Protocol (IP) address assigned to your computer, the unique device ID of your mobile device, the date and time of your visits, the pages on the Site you visit and other information related to your visit. This information helps us better understand how individuals use our Site and Services and improve their experience.
Cookies and Similar Technologies
Cookies are small pieces of data placed on the user’s computer or other device, so a website can remember the user and process items in a shopping cart, save preferences for future visits, and compile aggregate data about use of the Services.
Our cookies generally fall into one of four categories: Essential, Functional, Analytics and Target.
- Essential Cookies are necessary to provide you with our Services and you cannot disable them.
- Performance Cookies help us enhance the performance and functionality of our Site and Services but are not necessary for your use. Still, certain functions or features may become unavailable if you refuse them.
- Analytics Cookies collect information that is used to help us understand the use of our Site and Services, the effectiveness of our marketing campaigns, or to help us customize our website to enhance your experience.
- Target Cookies record your visit to our website, the pages you have visited and the links you have followed, so we can recognize you as a prior visitor and track your activity on our website and others you visit. These cookies remain on your device for us to use during a next visit to our website. In contrast to these “persistent” cookies, some cookies (“session cookies”) are deleted when your browsing session has ended.
We also allow third parties to use cookies on our website to collect information about your online activities over time and across different websites you visit. This information is used to provide advertising tailored to your interests on websites you visit, also known as interest-based advertising, and to analyze the effectiveness of such advertising.
For more information about cookies, see
www.aboutcookies.org. Most web browsers automatically accept cookies, but you may change your browser settings to accept or decline certain types of cookies if you prefer. If you decline certain cookies, it may impact your use or the functionality of the system.
Google Analytics and Other Analytic Platforms
We use Google Analytics to help create reports and statistics on the performance of the Site. To learn more about the use of cookies by Google for analytics and to exercise choice regarding those cookies, please visit the
Google Analytics Opt-out Browser Add-on to opt-out. We may also include other platforms, if applicable, for tracking conversions from online advertising such as but not limited to various social media platforms
Use of Information
WILD M BRANDS uses personal information collected to assist in the operation of our Site and to ensure delivery of the Services you need and request. We also use this information for communicating with you, responding to your requests, managing your account, customizing your service experience with us, and assessing and improving our Services.
We may also use your personal information to prevent, deter and investigate violations of this Privacy Policy, our Terms of Use or any fraud and other illegal activities; and to alert you to bugs, security concerns, account issues, changes in WILD M BRANDS products, or other transactional matters. We will also use this information to send you important notices regarding changes to our business policies, plus other actions permitted or required by applicable law.
We review the personal information we collect periodically to determine its accuracy and whether it can be deleted. We endeavor not keep your Personal Information for any longer than is necessary for the purposes we collected it.
Marketing
If you subscribe to our emails, we will collect your name and email address, so we can let you know about products of interest to you. We track when you click on a link in our emails to you. You may unsubscribe from these emails at any time by clicking the “unsubscribe” link in them or contact us at
support@fingerlight.com with “Privacy” in the subject line.
Disclosure of Information
WILD M BRANDS does not sell, trade, or otherwise transfer your personal information for monetary consideration. We may share your personal information with our service providers who may help us operate the Site, assist us in providing you with our Services, tailor our messaging to customers and prospects, or help us assess your interest or satisfaction with the Site or the Services. We require those providers not to disclose personal information and to use only it for the limited purposes we provided it.
Our employees and agents may view your Personal Information that you have voluntarily provided to us to perform their jobs and service your needs. We authorize their access to your personal information on a need-to-know basis to provide you with our products or services, or for one of the other reasons listed in this Privacy Policy.
We may also share your personal information for the purposes of internal administration and back-office support, to ensure our network security, and to prevent fraud.
We may transfer and/or disclose your personal information as part of a business divestiture, sale, merger, or acquisition of all or a part of our business. If another company acquires our company, business, or assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy. In the event of an insolvency, bankruptcy, or receivership, your personal information may also be transferred as a business asset.
We may release your personal information to others (including law enforcement) if we believe such release is reasonably necessary (i) to comply with a government or law enforcement request or judicial process; (ii) to operate this Site; (iii) to process any orders or registrations; (iv) to conduct any promotions, contests, or sweepstakes in which you participate; or (v) to protect the rights or property of WILD M BRANDS, its affiliates, users, customers, recipients, sponsors, licensors, or merchants.
In addition, we may share aggregate, non-individual information, incapable of identifying a particular person, to administer and improve the Site, analyze trends, track visitors’ use of the Site, and gather broad demographic information for aggregate use.
Data Movement
WILD M BRANDS may maintain the personal information it collects from you on computers located outside of your state, province, country, or other government jurisdiction where the data protection laws may differ from those from your jurisdiction. We process data, including personal information, in the United States. We do not transfer your personal information to another country without the existence of adequate security and privacy controls. We transfer personal information to the United States only with your consent or subject to protections such as standard contractual clauses.
How We Secure Personal Information
We will not keep your personal information for any longer than is necessary for the purposes we collected it. To protect your personal information, we maintain a variety of security measures, including physical, electronic and administrative safeguards.
No system can be completely secure, so we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure.
Privacy Rights
You may have the right to submit certain requests relating to your personal information as described below based on applicable laws. Please email us at
support@fingerlight.comwith “Privacy” in the subject line, to submit data requests.
Right to access. You can request and receive a copy of the personal information we have collected, used, or otherwise processed and you can confirm what personal information has been collected.
Right to correct inaccuracies. You can request that we correct any inaccurate personal information we may have.
Right to delete. You can request deletion of your personal information.
Right to opt-out. You can opt-out of targeted advertising, the sale of your personal information or limited sharing of your personal information.
Right to appeal. At times we may be unable to process requests relating to your personal information, in which case, your request will be denied. If your privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request via emailing
support@fingerlight.com.
Please note that we may need to authenticate your identity before your request can be processed. For authentication, you may be asked to provide certain passwords, personal information or other authenticating information.
Children Under Age of 13
WILD M BRANDS does not knowingly collect personal identifiable information from children under the age of thirteen (13) without verifiable parental consent. If it is determined that such information has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our system’s database. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use this website.
Links to Other Web Sites
Our website may contain links to affiliate and other websites. WILD M BRANDS does not claim nor accept responsibility for any privacy policies, practices and /or procedures of other such websites. Therefore, we encourage all users and visitors to be aware when they leave our website and to read the privacy statements of each and every website that collects personally identifiable information. The aforementioned Privacy Policy Agreement applies only and solely to the information collected by our website.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. Any changes will be effective when posted on our website. We encourage you to review this page periodically.
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at:
Wild M Brands, d/b/a DEX FINGERLIGHT
support@fingerlight.com (please put “Privacy” in the subject line)
(636) 532-9300
17826 Edison Avenue
Chesterfield, MO 63005 USA
Last Updated November 22, 2024
